Ms.Yakiimo

Located on the 1 floor of Ueno no Mori Sakura Terrace, Ms.Yakiimo is a specialty sweets shop dedicated to the pure sweetness and varied textures of Japanese sweet potatoes. Its signature Gokujo Yakiimo features Beniyuka sweet potatoes from Namegata in Ibaraki Prefecture—an agricultural variety honored with the Emperor's Cup—delivering a gentle, honeyed sweetness reminiscent of mizuame starch syrup and a moist, tender melt in the mouth. Sold by weight, the roasted sweet potatoes let customers select a modest size for a quick bite or a larger piece for a hearty indulgence, suiting whatever appetite calls for that day.

Sweet Potato Treats Spanning Chilled Soft-Serve to Caramelized Brûlée

Beyond classic roasted tubers, the shop offers an appealing lineup of chilled desserts and creative preparations. The sweet potato soft-serve comes in Beniyuka, Fukumurasaki (a vibrant purple variety), or a swirl of both; ordering it in a cup layers crunchy cornflakes at the bottom and adds a sweet potato chip for an engaging contrast of textures. Visitors can also experience how different preparations transform the potato's character, from the roasted sweet potato brûlée with its crisp caramelized top and molten center to the refreshing roasted sweet potato shake.

Whether taking a seat on a nearby bench to unwind or picking up treats after exploring Ueno Park and Ueno Zoo, it makes an easy companion for a stroll around Ueno. The take-home counter is also stocked with dried Beniharuka sweet potatoes and baked goods such as sweet potato cookies, making convenient snacks for yourself or edible souvenirs to share.